Just like most of the other marketing techniques, has its usefulness. It is bound to show results that might be soon or in the long term. It creates a strong base for the brand and builds credibility. Even in the year 2021, there are many new techniques trending in SEO that will flourish in the coming years like Voice search SEO, and Core Web Vitals etc. If you are having any second thoughts about the effectiveness of SEO, now is the time to connect with the SEO experts as they can give you a clear idea of the techniques which might be beneficial for you in the coming years and give you a competitive edge over your competitors.