Expectations and achieve business goals. Thus, it is crucial to define your target audience and maintain the readability of your content according to their literacy level. For example, if you create your content with visitors with buy email database high literacy in mind, those with low literacy will struggle to perform the tasks they are supposed to perform.
This has a direct impact on the quality of the user experience you offer. The bottom line: Keep your content simple and direct to improve readability. Examine five Ws (and Hs) of content Usually, this formula is used in buy email database journalistic writing to ensure that the story being conveyed is airtight. However, I found it perfectly relevant when designing websites and creating content. The formula means the following:Why: Why are you embarking on this project.
Here I have set the business case and main objectives in mind. What: What is the message you want to convey through your content who: Who is the audience? Who are you creating content for? Where: Where will the buy email database content play? Here, you need to consider device, location, and context. How: How to present the content? Define the structure, frame and tone of the content. When: The timeline you need to consider when creating the content.