The advantage of doing information flow is that the platform holds the money bag of advertising traffic. The vast majority of WeChat's advertising traffic income flows into the big V and head We-media, which can only be earned by game value-added services and Tencent Guangdiantong. The driving force of Baidu's information flow is that the profit model of search advertising can be seamlessly connected with the information flow advertising. Originally, the premise of information flow advertising is accurate delivery, which is a piece of useful information sms marketing service (content) for users. The feedback from the financial report was immediate. In 2017 Q1 Baidu’s revenue was 16.891 billion yuan, a year-on-year increase of 6.8%; in 2017 Q2 Baidu’s online marketing revenue was 17.883 billion yuan, a year-on-year increase of 5.6%; 2017 Q3 financial report shows that revenue is 23.5 billion yuan, A year-on-year increase of 29%, of which, the information flow based on the third quarter performance was annualized by more than 1 billion US dollars. If Zhang Xiaolong said "I don't even know what information flow is", it shows WeChat's paranoia to keep users from being disturbed; then the representative who is open and embraces the information flow is Lu Qi. According to media reports, after Lu Qi took