Since April, more than 80 first-line beauty brands at home and abroad, such as L'Oreal Paris, Guerlain, Lancome, Estee Lauder, Shiseido, etc., have "Portugal Phone Number List suddenly" reached official cooperation, and more than 300 SKUs have settled in; at the same time, Italian luxury brands such as Bulgari also Try promoting your own jewelry in partnership with it. As an app launched in 2015, Meitu's beauty camera has suddenly achieved great commercial success in just half a year, just because it added an app called AR (Augmented Reality Technology) in the April version update. ) function to try makeup. This is just an example of the current trend of AR makeup trials. E-commerce platforms such as Taobao, and beauty Portugal Phone Number List brands such as Watsons, Estee Lauder, Sephora, etc., have launched similar self-owned AR trials in online apps or offline stores. makeup products. Mirror Mirror Tell me, why is AR so popular? An interesting data is that by the end of 2016, the cumulative number of users of beauty cameras exceeded 120 million, and the number of monthly active users exceeded 20 million, of which more than 87% were female users (mainly post-80s and post-90s). From the perspective of active user status, the beauty camera itself can only be regarded as a medium-level mobile application, but the key reason why it is concerned by beauty brands is precisely its verticality, Portugal Phone Number List a highly aggregated beauty user traffic pool . The AR makeup trial function, to be precise, is just a lever used by beauty brands to pry open the entire traffic pool. But from a technical point of view, the "combat power" of beauty cameras and other AR makeup products is quite weak. Portugal Phone Number List This kind of makeup test function is currently only designed for lipstick, eye shadow, blush and other makeup, so consumers' experience can only be limited to the presentation of the overall effect of color on the skin, but cannot feel the durability, product texture, skin use Feel the