Your agency's job is to encourage clients to invest in video marketing and show them that your agency can do the job. How to convince customers to use video There are many familiar and already trivial statistics that only demonstrate how much video affects business success across any touchpoint: On social media, people claim that video is their favorite type of content. About 73% of users acknowledge their importance in purchasing decisions. With a 54% increase in brand awareness, brands also received 66% of qualified industry mailing list due to video. 88% of marketers tend to be satisfied with the ROI of video. Multiply these stats with growing watch time. Users spend nearly 7 hours per week watching video content. And you get the ultimate elevator pitch to convince your clients that video marketing is more than just a perk your agency can offer. However, the abstract figures, while impressive, seem too ephemeral. As an agency, you must really understand what your clients' biggest fears are and how your agency can mitigate and mitigate them. Understand customer hesitancy